Inspired by countercultures such as fashion, art, and music, we pursue a unique aesthetic through the unparalleled diamond. We focus on the inherent individuality of diamonds, exploring their fundamental value and the possibilities of jewelry. COREJEWELS was founded in 2003. At that time, we launched our first collection with black diamonds as the cornerstone, a material rarely used in the jewelry industry. Since then, we have continued to pursue unique creations based on free-thinking, unconstrained by conventional ideas, including the fusion with technology, the development of new frontiers such as GRILLZ, and the "Shinbutsu" collection, which reinterprets the origins of Japanese civilization for the modern age.